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Mazzoleni, Stewart, Horsfield, and their contributors analyze the two-way relationship of the mass media and the contemporary phenomenon of extreme right wing neo-populist political parties which emerged in the closing years of the 20th century across the world. The success of Jean-Marie Le Pen, leader of the neo-populist Front National, in the first French presidential ballot in April 2002 shows that these extremist parties have strong, if varying, electoral support. Drawn into reporting on the policies and antigovernment critiques of the new parties, the mass communication institutions, especially those engaged in news production, have been challenged by a variety of unconventional but effective political campaign strategies that caused many media professionals considerable challenge.
Taking an approach informed by mass communication theory, this book analyzes eight case studies of the interaction of news media dynamics and neo-populism in Austria, Australia, France, Canada, India, Italy, the United States, and the Latin American region against the background of widespread disenchantment with traditional parties and the complacency and cynicism of popularly elected governments. Insights into media responses reveal how dependent on media coverage the neo-populist parties were and how, in many cases, the media were initially unequal to the confronting ideologies of the new parties. Although the news media exploited the new parties, new parties exploited the news media as well in quite shrewd and original ways. This is an important resource for scholars, students, and other researchers involved with political mass communications and right-wing political organizations.
- Table of Contents
Tables and Figures
The Media and the Growth of Neo-Populism in Contemporary Democracies by Gianpietro Mazzoleni
Striking a Responsive Chord: Mass Media and Right Wing Populism in Austria by Fritz Plasser and Peter A. Ulram
The Media and Neo-populism in France by Guy Birenbaum and Marina Villa
The Northern League and the Italian Media System by Roberto Biorcio
The Bharatiya Janata Party, Ayodhya, and the Rise of Populist Politics in India by John McGuire and Geoffrey Reeves
One Nation and the Australian Media by Bruce Horsfield and Julianne Stewart
More Bad News: News Values and the Uneasy Relationship between the Reform Party and the Media in Canada by Richard W. Jenkins
Ross Perot's Outsider Challenge: New and Old Media in American Presidential Campaigns by Jonathan Laurence
Media Populism: Neo-populism in Latin America by Silvio Waisbord
Conclusion: Power to the Media Managers by Julianne Stewart, Gianpietro Mazzoleni, and Bruce Horsfield
About the Editors and Contributors
[P]rovides fascinating as well as disturbing material and should be essential reading for everyone interested in the often problematic relationship between media and politics.
There has been considerable academic scrutiny of the neo-populist parties that have emerged around the world in response to globalisation and the deepening socioeconomic divisions it has produced. This book, however, by focusing on populism's relationship with the media, offers a different perspective. The editors provide a helpful framework for analysis of the stages of this relationship and a comparison between elite and tabloid approaches to populism....Readers interested in populism or the media's role in contemporary democracies, will find much to interest them in this book.
[T]his book is a much needed contribution to the understanding of a phenomenon that has challenged the entrenched institutions in a number of democracies.