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The term McDonaldization was coined by George Ritzer in 1993 and is a valuable tool for providing a theoretical and practical debate concerning novel and defining features of our contemporary world. The contributors to this collection, academics and writers from three countries, examine the McDonaldization of higher education in contemporary society.
The growing literature on McDonaldization shows the power of the term to describe the extension of industrial rationalization (commodification) to wider society. In the context of higher education, one can see the application of Ritzer's four features of McDonaldization, efficiency, calculability, predictability, and control. For example: higher education is becoming more efficient because it is processing more students by introducing multiple choice exams (US) or by removing exams altogether (UK) and replacing them with forms of continuous assessment, which leads to grade inflation and more students passing. The contributors to this volume, 15 academics and writers from three continents, examine what can be called the McDonaldization of higher education and the impact this has on the idea of the university as a liberal institution primarily engaged in the pursuit of knowledge.
- Table of Contents
Introduction by Dennis Hayes and Robin Wynyard
Enchanting McUniversity: Towards a Spectacularly Irrational University Quotidian by George Ritzer
The Bureaucratisation of the British University by Frank Furedi
Accounting for Anxiety: Economic and Cultural Imperatives Transforming University Life by Barry Smart
Modules and Markets: Education and Work in the "Information Age" by Gavin Poynter
Digital Technologies and Competing Models of Higher Education by Caroline Hodges Persell
The Online Campus by James Woudhuysen
From Power Plays to Market Moves: The Standard in Higher Education by Alan Hudson
Total Quality Control: Universities, Language and Politics by Marin Parker
The Massification of Higher Education by Claire Fox
Taking the Hemlock: The New Sophistry of Teacher Training for Higher Education by Dennis Hayes
Did I Sign Up for This? Comments on the New Higher Education by Mary S. Evans
Feminist Education: Rebellion within McUniversity by Jane A. Rinehart
Novelty and Crisis in the World of McKnowledge by Joanne Finkelstein
Does Rationality Gum Up the Educational System? by Ngure wa Mwachofi
Hamburgerology by Degrees by Robin Wynyard
[a] provocative introduction to many views of the changes taking place in higher education.