"No matter how you define it, profit and advancing the common good are not only totally compatible, but essential to the future wellbeing of societies, especially capitalist societies. Philip Kotler is in my view the best management writer in the world. You will love this wonderful, thoughtful, but pragmatic book."
"Philip Kotler takes up a highly controversial topic. Comprehensive, profound, creative, credible! A must-read for everyone who is not only motivated by money and profit."
"This book is an optimistic and compelling essay on the application of what we know works in promoting the common good supported by a wealth of practical insights. The book is also a welcome reminder about the power of what can be achieved if governments, businesses, NGOs, and other key players collaborate and coordinate their efforts. I recommend this work to all who have an interest in finding and developing pragmatic solutions focused on improving social good."
"50 years ago, economist Phil Kotler initiated the transformation of Marketing from an art into a science by introducing the 'quantitative' approach. Marketing has not been the same since! Now, after spending much time studying political and economic models used around the world, Kotler presents Advancing the Common Good. This book provides a formula for good governance, which is especially timely given the dark VUCA clouds hanging over us. I hope this will be read by all those involved in governance, whether in government, corporate, or NPO sectors, to make this a better world, for most if not all."
"Our capitalistic society is in peril—Kotler, a gifted thought leader, shows a path forward."
"Advancing the Common Good pushes institutions and people alike to take major social issues seriously, while providing concrete solutions so we can live and work better. Using stories, historical examples, and data, Kotler examines the issues that affect everyone, including healthcare, education, and automation, and shares strategies that will be most effective for the greater good."
"Professor Kotler writes the book for our 'Age of Anxiety' as we try to alleviate major social problems; the good news is that customers now want companies to take more responsibility to solve these social issues outside of what they traditionally sell. In the book, Professor Kotler guides businesses with his 'Common Good' metrics and cost/benefit analyses. A must read for any company wanting to make a difference!"
"In Advancing the Common Good, Phil Kotler presents a compelling case and practical ideas for how companies, government entities, and nonprofit organizations can more effectively contribute to the welfare of humanity. If you care about improving people's lives, you'll enjoy this smart, insightful book."
"Philip Kotler's new book provides clarity and hope in our turbulent times. His Common Good standard is a revolutionary framework that will help improve business and society."
"Kotler maintains, with a host of vivid examples, both that the "common good" has real operational meaning and that it often drives the choices of modern for-profit corporations as well as governments, nonprofits, and community groups. A central aim of contemporary activism, he adds, should be to strengthen this tendency—and insofar as this occurs democracy, prosperity, and even capitalism itself will be enhanced."
"I've long believed marketing can and should be a force for good. This book is powerful because it answers what can be done to advance the Common Good by companies, government, and nonprofits. If you're a leader or interested in how to advance a better society, this is a must-read book."
"Advancing the Common Good speaks to all of us as global citizens. Philip Kotler's perspectives point to paths for a better society. His cogent ideas address how society's institutional actors can cause better lives for society's stakeholders."
"Kotler has written the essential book for individuals and organizations, activists, and reformers to campaign for a better society and a better world."