Transforming Our Image, Building Our Brand
The Education Advantage
Those in the library profession have the power to permanently dispel all misperceptions about libraries, and be fully valued for what they do. How? By simply adopting a new approach that applies carefully selected words to enhance their perceived value, and to position libraries as the provider of what the world values most: education.
||Management and Administration/Marketing and Promotion
||Librarian's Instructional Role/General
This book describes a groundbreaking concept that enables public libraries—and librarians—to become indispensable by following a "Three Pillars" educational approach, and by replacing traditional terms with powerful, intuitive, value-enhanced terminology that everyone understands.
While there is no question that what librarians and library professionals do is critically important, the ways in which these roles and responsibilities are described can mean the difference between being valued as essential to the community or considered optional. Something as simple as a choice of words can determine what is valued—and consequently what gets funded, and what gets canceled.
Transforming Our Image, Building Our Brand: The Education Advantage examines how the "Three Pillars" approach harnesses the power of language to enhance respect, generate increased perceived value, and garner funding. The power stems from positioning all that library professionals do under three, easy-to-remember "pillars," and replacing typical library terms and phrases with bold, value-enhanced terminology that commands value—language that people outside of the field can immediately understand. This book is essential reading for public library staff members at all levels of the organization, especially those in leadership roles; and its root concepts are applicable for all other library types as well.
- Demonstrates how to heighten any library's visibility and stature
- Redefines libraries in a new, innovative way that conveys their true worth
- Aligns the library with what the community values most: education
- Teaches how to incorporate value-enhancing words into everyday lexicon
- Presents marketing strategies that can immediately be integrated into your work
- Provides guidance on introducing the "Three Pillars" philosophy and strategic vocabulary concepts to your staff, board, elected officials, and community
- Author Info
"Informative and approachable, this resource offers many suggestions to better help the public understand the role of libraries. This, in turn, helps with funding and more."
"I am reading Transforming Our Image and I can't put it down. I'm writing notes like crazy. It makes absolute sense. This will be our foundation from now on."
"Applying the Transforming Our Image words and attitudes resulted in our receiving budget increases when every other library in our area continued to see dramatic funding cuts."
"[A] 21st-century library model, with a position, doctrine, purpose, and curriculum worthy of study and consideration by every other library in America, if not the world."
"The best change initiative for public libraries that I can remember."
"I was completely blown away. Gross articulates exactly how public libraries should be presenting themselves to the community for what we are already doing. A passionate treatise of our educational value. "
"This is an excellent resource for rebranding libraries and everyone in the library field should read it. In fact, we at the Chicago Public Library made it required reading for our entire leadership team."
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