International Business in the 21st Century
The international business arena is a place of opportunity—and risk. What if, as some European economists suggest, the combined debt crisis of Greece, Spain, Hungary, and Great Britain destroys the European Union within the next five years? What about the trade barriers resulting from Homeland Security initiatives? What business leaders don't know can hurt them.
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This comprehensive, three-volume set covers every aspect of international business operations and offers a detailed discussion of important issues looming on the horizon.
Covering an array of topics critical to today's business leader, International Business in the 21st Century is comprised of three volumes. The first volume, Are You Ready? Preparing for International Operations, covers issues related to establishing an international business, including assessing your export readiness and finding financing. Volume two, Going Global: Implementing International Business Operations, is about actually getting your business up and running. Volume three, Staying on Top: Crucial Issues for International Business in the 21st Century, discusses the many things that impact anyone doing business in the international arena, from cultural differences to the challenges of international threats and terrorism.
Bridging the gap between the business world and the academic world, the set provides a comprehensive breakdown of the specific topic areas associated with firm preparedness, improving efficiencies, and the often-overlooked areas of operational risk. With this set in hand, business leaders will better understand how to get involved and how to stay ahead of the curve in international markets.
- More than 100 expert contributors, ranging from a U.S. state governor to recognized leaders in the academic community to successful international business leaders
- Illustrations throughout
- An executive summary at the end of each chapter to make it easier for the reader to relate the chapter to a particular problem or area of interest
- A reference list at the end of each chapter
- Provides a comprehensive guide to determining a firm's readiness for international operations
Covers the frequently overlooked topic of measuring the effectiveness of ongoing international operations
Deals with the unique challenges of managing nondomestic employees
Addresses the overlap between border security and supply chain management
Discusses the growing importance of international e-commerce and social network marketing
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"This very informative three-volume set addresses issues and challenges facing those doing business across international borders in an era of constant worldwide change. . . . These three volumes can help one avoid this failure because they provide much practical and necessary information and advice for those doing business outside their borders. Summing Up: Highly recommended."
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